Groups are more fun

 

Facebook Groups can get you places you didn't know you could get to! Yep definitely a place to go if you want to get to people outside of your friends group and outside the small group of page likers that Facebook actually let you get to is a group.

The best thing is it's free! Even better is that if you pick the right groups you can target the people you want to target. Many groups are set up for a reason, be that to sell things in an are or promote business in an area, maybe even to promote an interest to a group of like minded people.

So why not pick a group and start posting? No point falling foul of the posting police, so check out the rules of the group (many are set up by people who like to say say no to this that and the other) but many allow you to promote your business especially if you can do so without actually selling too obviously.

You might want to promote your business to other businesses locally and there are many groups for that or you might think a larger audience might be nice. Just search for groups, check out the rules, join and post away. Suddenly you are reaching far more people than you used to.

Tweet To Who?

 Do you like the title? I thought long and hard about that! Who you tweet to and who sees your tweets have to be the number one factor in knowing your getting somewhere. Luckily Twitter provides all the facts and figures you need at your finger tips so you can see if you are heading the right direction.

If you are going to get some traction you need some good figures and I can looking at one of the accounts we manage that this month has been a good one although we haven't tweeted quite as much, we have achieved some great results:

• Over 83k impressions
• Over 400 profile views
• Gained 16 followers

Wow not bad! We weren't looking for more followers on this account (16 is a bit pants if we were) but we were looking for more profile views and that has shot up by over 160%. This was gained by mainly by improving the impressions on this account by over 60% so not a bad result.

That's only a small insight into the approach you need to take when managing your twitter account. To understand more maybe you might visit one of our social media seminars coming shortly or even talk to us about managing it all for you.

Have a Look at What You Could Have Won

Your business image and reputation has taken you a long time and a lot of effort to build up, so don't ruin it. Don't just dabble because you have to. Like it or lump it the internet is here to stay and you either embrace it or lose out! Every day I come across businesses who have an online presence because they decide they have to but they don't want to chuck any money or time at it so what do they do? They give the most powerful marketing tool they will ever have to the office junior, the yts lad (don't think they call it that now) or even their teenage son or daughter. "Here sort that".
When I talk to them about how they can make more connections or get more work from social media or even a website, the answer is.."tried that, doesn't work".
Would you give the same person responsibility for designing the advert in the paper that you still run every week? Would you give then the job of designing your Yellow Pages advert? (Yes people still use them)
Think about what you could get from using online tools like social media platforms and websites, think about who you can get to.....It's not just kids on Facebook now you know it's silver surfers all the way so when you say...."my customers aren't on there"...no they are someone else's customers now but they could have been yours!